Marketing Services
Promote your participation in the trade fair with the marketing services of Laser World of Photonics.
More visibility for your trade fair presence
Increase the success of your trade fair participation in the long term: We offer you a wide range of marketing services that effectively support your trade fair participation before, during and after the event. Many of our services are already included in the participation fee - for significantly more visibility and reach.
Use our marketing kit
Would you like to advertise your participation in Laser World of Photonics and invite your network to the trade fair? LASER logos, invitation and banner templates and social media assets are available for download in our media database.
Visitor marketing
Reach your target group directly - with LASER's visitor marketing services.
An online voucher for a day ticket is a free admission voucher for your customers, which you can order in our Exhibitor Shop. With online vouchers, you can invite your customers to visit your stand particularly easily, quickly and cost-effectively.
We charge EUR 24.00 per redeemed online voucher. However, you will only be charged for tickets actually used and the payable amount is capped depending on the size of your stand:
- If your stand area is below 100 m², you will pay for no more than two tickets.
- If it is equal to or in excess of 100 m², you will pay for no more than one ticket per square meter of your stand area.
- Co-exhibitors that do not belong to the same group of companies as the main exhibitor payfor no more than 20 redeemed ticket vouchers.
Sample calculation for main exhibitors: If you rent a stand of 20 m²: 20 x 2 = 40. You will pay for no more than 40 ticket vouchers and the maximum total will be 40 x EUR 24.00 = EUR 960.00. Your online vouchers will cost no more than EUR 960.00, regardless of how many you order. If fewer ticket vouchers are used, you will only pay for the actual number of re-deemed vouchers.
If more visitors use their online vouchers than the number calculated using the abovesystem, you do not have to pay anything for the those additional, used tickets!
So invite as many visitors to your stand as you like—it really pays off!
Advertising opportunities
Increase your trade-fair success exponentially using networked marketing activities. Our marketing services are carefully coordinated to ensure that your participation in the fair is a factor of success for your business. Exclusive advertising space and sponsoring opportunities generate attention exactly where they have the greatest effect.
An overview of all marketing services can be found on the services platform of our media partner in spring 2027.
The obligatory communication fee, which each main or co-exhibitor pays upon participation, includes the basic entry in the trade fair media.
With your registration you have already submitted some data for the basic entry. You will receive a proof of your submitted data from our publishing partner NEUREUTER FAIR MEDIA starting in autumn 2025.
Please use the full extent of your already paid basic entry and complete your data! Completion will be possible in autumn 2025 via the Exhibitor Shop.
For even more visibility:
Optimise your entry with attractive additional services - you can book these directly via our partner NEUREUTER FAIR MEDIA for an additional fee.
You can find information on further booking options in our Media Services.
Become an eye-catcher exactly where the industry meets - with our diverse advertising opportunities around the exhibition centre in Cologne.
Detailed information on the individual advertising spaces can be found in our advertising space brochure.
The colleagues at our media service provider NEUREUTER FAIR MEDIA will be happy to advise you and create a customised advertising concept for your trade fair appearance.
Use the Laser World of Photonics channels to reach your target group - before, during and after the trade fair. With individually bookable online advertising space, you can strengthen your brand presence and achieve maximum reach!
Booking & access:
You can conveniently book all advertising measures via the exhibitor shop of our official media partner jl.medien GmbH.
Advice & Contacts
For questions regarding your entry in the Laser World of Photonics Exhibitor Directory and regarding advertising space on the exhibition grounds, please contact our media partner, jl.medien GmbH.
For all other questions, please contact the LASER management team.
Social media
Using social media correctly - with the right social media services of Laser World of Photonics.
Draw attention to your participation - professionally and effectively!
Would you like to advertise your participation in Laser World of Photonics and invite your network to the trade fair? Use our marketing kit - ideal for your website, mailings, social media or print advertising material:
Please use our official hashtag on social media: #LaserWorldofPhotonics